Salesforce

Drag & Drop Product Recommendations

Product Brief:

You know how Amazon recommends items to you based on what you buy?  Well, this feature lets Salesforce sellers put the same type of recommedations on their own online store.

Problem:

It’s very difficult for our sellers to add Product Recommendations to their own eCommerce site.  Largely because the process is extremely technical and requires months of onboarding and training.

As a result, these sellers have difficulty achieving the maximum increase in key metrics (A.O.V, conversion, sales, etc.) that product recommendations provide.

Business Goals:

Make it easy for our clients to place product recommendations on their site, so they can sell more products.  With our profit-sharing model, when our clients make more money, Salesforce does too.

Role:

Co-Designer
(Recommendations module built by me , Page Designer product built by another team)

Process:

  1. Conduct user research sessions with sellers from  Pac Sun, MoMA, Lucky Brand, and Cole Hans.
  2. Observe new seller onboarding process
  3. Study the current recommendation system

Solution:

Results

Our project was presented by Commerce Cloud CEO Mike Micucci as the keynote for the Innovation Summit Conference.  Page Designer is currently in beta.  The Einstein product recommendations module is due to be released in March 2020.

2020
Release Date

"This might be the coolest thing I've ever presented"

Mike MicucciCEO Salesforce Commerce Cloud