Liberty Mutual - Lulo
Lulo is an renters insurance product that uses big data to provides renters with a quote in only three-questions.
Getting an insurance quote takes a long time and a ton of questions. It’s difficult to understand insurance terminology, what you are buying, and if the amount of coverage is appropriate. What’s a deductible?
- Remove the pain points of traditionally long and clunky insurance quote process to increase conversion.
- Target the H.E.N.R.Y. (High Earner Not Rich Yet) market segment with a Liberty Mutal sub-brand in order to compete with the rise of P2P insurance providers.
- Test 3 question quote process; for possible use with Liberty Mutual traditional offerings.
(create styleguide, flows, prototypes, proctor user testing sessions)
Lulo was released to three locales around the U.S.
Asking 3 questions insead of the tradition 20+ , provided a significant boost to customer CTR and conversion. By week 3, Lulo had earned the business of over 300 customers. *