One of the best UX Design exercises I’ve completed came from an unlikely source
The gist of the assignment was:
“We’re not as interested in the individual pixels of the design, but more about the process you went thru to arrive at the final design. Some questions we’ll want to be able to answer when looking at your deliverable are listed below. These questions don’t have to be answered explicitly (this isnt a writing test/assignment), but your critique should allow us to answer most of these questions:
• What business outcome(s) were you focused on impacting?
• What problem are you trying to solve?
• What approach did you take for solving this problem and why that approach?
• What tradeoff decisions did you have to make? Did you have to cut anything from scope? Why/not?
• What were some of the inputs that defined the requirements of the final product?
• What kind of customer/stakeholder research did you do when creating this design?
• Did customer/stakeholder feedback impact any iterations of this? If yes, how so?
• We love wireframesTake us on a journey through your design process.
Take us on a journey through your design process.
Questions are welcome, but we are also comfortable with you taking you own liberties to interpret the assignment as you choose to understand it.”
By leaving the prompt open-ended it forces the applicant to limit themselves to the content they provide and makes them quantify and qualify why they’re making certain design decisions. Here’s what I came up with.
TLDR: “Send us a 1-page critique of something you’ve designed (recently).”
- Normally, I’d throw carousels in the trash right next to dropdowns. Mostly due to the fact that “The typical click-through rate of a carousel is 1-3%…”
- That said, I wanted to take a crack at surfacing some of those carousel items instead of hiding them behind those little dots.
- The design is inspired a carousel designed for Amazon’s homepage that Luke Wroblewski presented at Conversions@Google 2015.